Brand Manager

Responsibilities

• Assist with planning and generation of customer insight in order to develop market understanding. Lead the brand planning process for UK products in line with responsibilities and in conjunction with key stakeholders. Localise key brand messages, brand differentiation, whilst retaining overall global marketing guidelines and direction. Long term planning to identify market opportunities and short-term forecasting to inform supply.
• To develop and execute robust tactical plans in line with the marketing strategy.
• Collaborate closely with companys Global marketing function to ensure implementation of Global marketing strategies.
• Liaise and collaborate with key stakeholders at Head Office and in the field.
• Develop sales and marketing materials for the product and adapt central messages to regional specific messages as necessary. 
• Lead with planning, design and organisation of key stakeholder communication platforms e.g. speaker symposia, consultant programmes, advisory board meetings and congresses.
• Work with the National Sales Manager and Field Force to optimise effectiveness of Field Force and utility of Marketing materials.
• Assist with localisation and implementation of EU training framework.
• Identify, contract and liaise with appropriate Vendors to deliver relevant marketing projects.

Qualifications

• University degree level or equivalent (Scientific/Business)
• Marketing experience Oncology/Rare Diseases
• Proven track record in achieving sales and marketing goals
• Campaign development from initiation to execution
• Experience in managing branding, medical education and/or PR agencies
• Excellent interpersonal skills with a track record of effectiveness as a cross-functional team player and project leader who gets results
• ABPI examination pass or evidence of producing materials in line with ABPI regulations
• Previous experience of managing the certification process for materials is essential
• An individual who will thrive in a challenging and rapidly evolving internal environment