Copywriter, Novartis - Dublin

Ireland Dublin
On Application
25 Oct 2018
12 Jan 2019
Marketing, Advertising
Do you write great copy, have a passion for healthcare and love working on multiple campaigns in a global environment?
We're looking for Copywriters, with an agency mindset, passion for digital and an entrepreneurial spirit to join our team. If you’d like to be part of a growing Creative business with lots of opportunity, we’d love to hear from you.

The Copywriter is an integral part of a creative team including Art Directors, Graphic Designers, Editors, Content Strategists, Content Writers, and Quality Control Specialists supporting—and supported by—a wider team of Project Managers, Campaign Directors, and Customer Liaison Managers.

The Copywriter plays a central role in helping the team deliver outstanding creative solutions and pharma marketing initiatives by participating in brainstorming sessions, developing and effectively communicating rationales behind campaign concepts, defining brand or campaign tone of voice, and writing taglines, core messages, and core creative copy.

The Copywriter works across a large number of pharma brands for print and digital campaigns at both the global and local level. In all capacities, the Copywriter takes a professional approach to time, budget, and customer constraints and keeps a focus on quality output.

Your Responsibilities:

Your responsibilities include, but are not limited to:

• Work alongside Art Directors on client briefs to conceive, develop and produce effective copy and concepts for projects and marketing campaigns; responsible for articulating rationales, overall tone of voice, and core messaging
• Interpret, understand, and clarify business needs around copy and messaging in order to produce results best suited to client needs; be innovative in redefining a brief within the constraints of cost and time
• Develop core copy and messaging across print and digital materials for Novartis brands and franchises with an awareness of regulatory requirements
• Work and communicate efficiently as part of an international, multidisciplinary team spanning multiple time zones and supported by vendors across the globe
• Develop core copy and messaging to appeal as necessary to a variety of target audiences including patients, HCPs, sales reps, and Novartis staff
• Write copy suitable for digital and print materials (e.g., iPad-based selling aids, applications, websites, emails, banners, brochures, flyers, POS displays) as required
• Work to process and complete tasks within allotted time (or communicate early and clearly why it is not possible to do so)
• Revise copy based on team and customer stakeholder direction and feedback
• Ensure deliverables are accurate, complete, and of a high standard of quality
• Deliver error-free and well-written copy
• Develop brand/franchise knowledge, understanding of customer needs, and consistent approach to service excellence

• Comply with recognized standards, practices, and regulatory requirements

Minimum requirements

What you’ll bring to the role:

• Bachelor’s degree in English, writing, communication, marketing, advertising or related fields
• 3-5 years’ copywriting experience, preferably in agency
• Significant experience working from creative briefs (evaluation through ideation through execution)
• Significant experience writing clear and engaging copy (portfolio required)
• Experience working and collaborating in complex matrix environments

Desirable Requirements:

• Scientific/medical literacy a strong plus
• Pharmaceutical/medical experience a strong plus
• Experience writing for medical professionals a strong plus

You’ll receive:

Competitive Salary, Annual Bonus, Strong Work/Life Balance, flexible working, Pension Scheme, Share Scheme, Paid holidays, Comprehensive Medical Insurance, Subsidised Canteen, Employee Recognition Scheme, Sports & Social Club

Why consider Novartis?

927 million. That’s how many lives our products touched in 2017. And while we’re proud of that fact, in this world of digital and technological transformation, we must also ask ourselves this: how can we continue to improve and extend even more people’s lives?

We believe the answers are found when curious, courageous and collaborative people like you are brought together in an inspiring environment. Where you’re given opportunities to explore the power of digital and data. Where you’re empowered to risk failure by taking smart risks, and where you’re surrounded by people who share your determination to tackle the world’s toughest medical challenges.

Join us and help us reimagine medicine.

Novartis are an equal opportunities employer and welcome applications from all suitably qualified persons.