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Senior Product Manager

Astellas Europe
Leiden (Gemeente), Zuid-Holland (NL)
Competitive + Benefits
Start date
28 Sep 2022
Closing date
28 Oct 2022

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Full Time
Contract Type
Experience Level
Experienced (non-manager)
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Job Details

Senior Product Manager


About Astellas:

At Astellas we are a progressive health partner, delivering value and outcomes where needed.

We pursue innovative science, focussing initially on the areas of greatest potential and then

developing solutions where patient need is high, often in rare or under-served disease areas and in life-threatening or life-limiting diseases and conditions.

We work directly with patients, doctors and health care professionals on the front line to ensure patient and clinical needs are guiding our development activities at every stage.

Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.

We work closely with regulatory authorities and payers to find new ways to ensure access to new therapies. We deliver the latest insights and real-world evidence to inform the best decisions for patients and their care-givers, to ensure the medicines we develop continue to provide meaningful outcomes.

Beyond medicines, we support our stakeholder communities to drive initiatives that improve awareness, education, access and ultimately standards of care.


Amongst the main responsibilities for this role are the following:

  • Bachelor’s or MS Degree in Pharmacy or other Life Science.
  • Responsible for Aligning with the BU Director of Oncology on the priorities and requirements for the launch the Benelux and a selection of additional markets within the by Astellas defined Midsized Markets Region (MSM) of a new targeted therapy (Gastric Cancer) and the related companion diagnostic (CDx).
  • Responsible for leading the preparation and execution of the brand and CDx launch strategy for the selected markets. The ideal candidate will lead the development and coordination of the lifecycle planning, including financial forecasting. The senior Product Manager will[vHN1] Initiate where and when required market research and competitive intelligence activities to drive continued differentiation and value optimisation.
  • The ideal candidate will contribute to the development of market access strategies in line with the brand strategy for the selected markets in collaboration with the relevant Astellas departments.
  • The ideal candidate will create the brand plans to address key strategic brand issues towards commercial optimisation.
  • Will ensure commercial direction is provided to the brand team. This should be proactive and facilitate the timely resolution of business-critical issues. Will execute the brand plans in the selected markets through localisation/ adaption of EMEA-level materials and initiatives. Will lead efforts to cross-functionally obtain a deep understanding of customers including drivers, barriers, and the ecosystems in which they operate.
  • Will engage with and manage the relationship with assigned key local customers and Key External Experts (KEE) to develop insights and services. Will lead and support promotional and educational content development in cooperation with Regional and Global brand and category leads.
  • Will enhance operational efficiency by leveraging, integrating best practices and facilitating cross-MSM learning. Will ensure assigned created initiatives and content are appropriate, aligned with the brand and CDx strategies.
  • Will ensure all identified marketing & sales channels (including Digital) are integrated into a tailored omni-channel marketing approach to enhance customer engagement. Will lead and manage projects working with external providers and internal stakeholders to increase the effectiveness of sales and marketing to meet business challenges.
  • Will lead the development of new projects to optimise patient care, orchestrate and manage the process, ensure execution of the Projects. Will ensure brand content is appropriately localised according to Affiliate regulatory needs and ensure appropriate content creation and use in line with the operational brand plan.
  • Will collaborate with all relevant stakeholders to identify, implement programs and create awareness on Astellas support programs for HCP’s and their patients. Will promote a culture of Ethics and Compliance, applying Integrity in Action, proactively addressing non-compliance.


Additional information:

  • Currently this position has the flexibility to work from home and in the office.
  • Full time.
  • The role can be based in different locations: Netherlands or Belgium.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.


At Astellas, we believe that nurturing exceptional relationships with our employees delivers exceptional results. We can offer an inspiring place to work and a chance to make your mark in doing good for others.

Our expertise, science and technology make us a pharma company. Our open and progressive culture is what makes us Astellas. It’s a culture of doing good for others and contributing to a sustainable society. Delivering meaningful differences for patients is our driving force. We all have a significant opportunity to make that difference, working locally in the areas we know best, whilst drawing inspiration from the different insights and expertise we have access to globally and from our innovative, external partners.

Our ethos is underpinned by the Astellas Way, comprising five core values: patient focus; ownership; results; openness and integrity.

We are proud to offer an inclusive and respectful working environment that fosters collaboration and ownership. Our aspiration is to bring the best brains together, to provide them with world-leading tools and resources and a unique structure that fosters real agility and entrepreneurial spirit.

For more information about our current career opportunities and how you can make a difference please visit

Find Us
300 Dashwood Lang Road,
Bourne Business Park
KT15 2NX
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