Brand Management (Marketing & Communications)

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued and included. Where they can keep growing and look after their wellbeing.So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

We currently have a Senior Vaccines Brand Manager, opportunity available for an experienced pharmaceutical brand manager within our high-profile vaccines therapeutic area. This role reports into the Senior Marketing Manager, Adult Vaccines. The purpose of the role is to successfully bring to market a new GSK vaccine and drive long term uptake and growth for the business.

Your role will be varied and will include:

• Develop and implement a robust and innovative marketing plan aligned to brand strategy that engages customers through available face-to-face and digital channels to create a personalised omni-channel experience for our customers.
• Pipeline assessment for new asset and indication including prelaunch strategic planning
• Lead & influence a cross functional brand team to assist in the development & delivery of key brand strategy and initiatives
• Align with global strategic brand/business plans, deliver an Australian strategic plan in collaboration with cross-functional team - both product and disease awareness (consumer) strategies.
• Engage with global brand team and represent Australia on co-creation teams for global HCP promotion and disease awareness strategies and activities (TBD).
• Lead the execution of a multi-channel private market brand strategy, including a content strategy, traditional print and digital promotion, advertising, meetings, public relations, sales force engagement, CRM strategy using a range of platforms to maximise the customer experience and appropriately integrate different elements of the promotional mix, including Consumer disease awareness multichannel mix.
• Work with Medical to develop & implement External Experts (EE) engagement strategy leveraging available face-to-face and digital channels to support brand strategy, including medical education initiatives, scientific/clinical meeting activities and support for medical/scientific congress and conferences.

To be successful in this role you will have:

• Tertiary qualification - preferably in Business or Science
• Pharma brand marketing experience required (Vaccines experience preferred)
• Experience utilising multichannel promotion, digital promotion & consumer disease awareness campaigns & strategic prelaunch planning
• Knowledge of pharmaceutical Industry, competitors, customer trends, govt, current affairs, launch process
• Excellent business acumen and communication skills
• Analytical skills
• Candidates with prelaunch and launch experience will be highly regarded
• Customer focus, teamwork and relationship building skills

Our Vaccines brand team is a high performing, engaged and collaborative group of people who are genuinely motivated by the impact that our products make to patient’s lives. This role represents a great chance to showcase your marketing skills.

GSK is a place where outstanding people do amazing things. We have clear values and expectations and we put them at the heart of everything we do. At GSK we value diversity and treat all candidates equally. We aim to create an inclusive workplace where all employees feel engaged, supportive of one another, and know their work makes an important contribution.

*LI-GSK
Report this job advert
Don’t provide your bank or credit card details when applying for jobs.

Find out the average salary for a Brand Manager across Australia