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Oncology & Hematology Marketing Lead / Senior Product Manager Oncology

Employer
Astellas Europe
Location
Turkey (TR)
Salary
Competitive+Benefits
Start date
2 Sep 2022
Closing date
2 Oct 2022

View more

Discipline
Marketing
Hours
Full Time
Contract Type
Permanent
Experience Level
Management

Job Details

Oncology & Hematology Marketing Lead / Senior Product Manager Oncology

About Astellas:

At Astellas we are a progressive health partner, delivering value and outcomes where needed.

We pursue innovative science, focussing initially on the areas of greatest potential and then developing solutions where patient need is high, often in rare or under-served disease areas and in life-threatening or life-limiting diseases and conditions.

We work directly with patients, doctors and health care professionals on the front line to ensure patient and clinical needs are guiding our development activities at every stage.

Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.

We work closely with regulatory authorities and payers to find new ways to ensure access to new therapies. We deliver the latest insights and real-world evidence to inform the best decisions for patients and their care-givers, to ensure the medicines we develop continue to provide meaningful outcomes.

Beyond medicines, we support our stakeholder communities to drive initiatives that improve awareness, education, access and ultimately standards of care.

It’s a great time to join our International Markets Commercial division in building the strategy and marketing plan for the product, ensuring those plans are implemented and monitored to reach mid to long-term sales targets.

About This Job:

Astellas is currently hiring an Oncology & Hematology Marketing Lead / Senior Product Manager for Oncology to be based in Istanbul, Turkey.

Purpose of the Position:

  • Localize brand strategy by adapting to local market insights which will serve short to mid-term goals
  • Conduct regular market analysis, and market research where needed, develops deep understanding on business dynamics, tracks competitive environment, identifies growth opportunities, and develops strategy to maximize brand potential. 
  • Design Local Brand Plan in line with the brand strategy, executes all marketing activities by following the planning steps, tracking the progress and making necessary adjustments to the Plan of Action
  • Ensure tactical plan is implemented by using all relevant marketing mix 
  • Train Sales Force to ensure that the product is promoted according to the strategy 
  • Cooperate with the sales force to ensure the brand strategies, promotional messages and tactics are cascaded effectively and with aspirational branding
  • Lead Launch Team before the launch and Therapeutic Area Pyramid after launch by partnering with cross-functional team members including Medical, Market Access, Regulatory, Sales, Supply Chain, Finance and other related functions & stakeholders to maximize the brand performance

Essential Knowledge & Experience:

  • Five plus years of Brand management experience with a Global Pharma Organization in the region.
  • Experience in Oncology is a must
  • Bachelor’s degree in a relevant field
  • Communicate fluently in English, both verbally and in writing
  • Balancing strategic and operational capability (40:60)

Preferred Knowledge & Experience:

  • Product Launch experience is preferable.
  • Team player with a can-do attitude focused on results
  • Solid organizational skills and drive to continuously improve your work
  • Analytical and structured thinker, strong in planning and organization
  • Experience in conducting market research 
  • Successfully built strong working relationships and thrive working in an international, multidisciplinary team

Additional information:

  • Full time
  • Permanent role
  • Location of role: Istanbul, Turkey

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Company

At Astellas, we believe that nurturing exceptional relationships with our employees delivers exceptional results. We can offer an inspiring place to work and a chance to make your mark in doing good for others.

Our expertise, science and technology make us a pharma company. Our open and progressive culture is what makes us Astellas. It’s a culture of doing good for others and contributing to a sustainable society. Delivering meaningful differences for patients is our driving force. We all have a significant opportunity to make that difference, working locally in the areas we know best, whilst drawing inspiration from the different insights and expertise we have access to globally and from our innovative, external partners.

Our ethos is underpinned by the Astellas Way, comprising five core values: patient focus; ownership; results; openness and integrity.

We are proud to offer an inclusive and respectful working environment that fosters collaboration and ownership. Our aspiration is to bring the best brains together, to provide them with world-leading tools and resources and a unique structure that fosters real agility and entrepreneurial spirit.

For more information about our current career opportunities and how you can make a difference please visit https://www.astellas.com/eu/careers

Company info
Website
Location
300 Dashwood Lang Road,
Bourne Business Park
Addlestone
KT15 2NX
GB

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