Brand Manager, Respiratory
GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
Reporting to the Senior Brand Manager, Asthma and HIV, the Brand Manager will develop and execute the brand plan to accelerate the performance of a key GSK respiratory brand. The Brand Manager will deliver strategies and tactics that differentiates the brand as best of class and highlight positive patient outcomes.
As a key member of the close-knit Respiratory Marketing team, you will lead and inspire the field-based representatives in primary and secondary care, creating buy-in to strategy and supporting with high quality training and marketing interventions that drive uptake in the brand.
Your responsibilities will be broad and will include:
- Achieve budgeted sales for your brand and effectively manage A&P spend within allocated budget and achieve monthly demand planning KPIs, in consideration of market dynamics and insights.
- Aligning with your brand global business plans, develop a New Zealand strategic annual brand plan in collaboration with the cross functional team and communicate this effectively to all stakeholders
- Influence and lead a cross functional brand team to assist in the development and execution of local operational tactics
- Lead the execution of a multi-channel brand strategy, including a content strategy, traditional print and digital promotion, advertising, meetings, public relations, sales force engagement, CRM strategy using a range of platforms to maximise the customer experience and approximately integrate different elements of the promotional mix.
- Lead the engagement of the sales leaders and sales teams in key initiatives delivering effective sales team communication to support strong alignment with and buy-in to brand strategy to optimize sales.
- Ensure effective communication of marketing programs to key stakeholders both internal and external, including the field force, external experts, and above country brand teams.
- Monitor changes in market dynamics and the competitive environment, particularly for new products, medications to ensure ongoing success of your brand.
You will have:
- Significant pharma experience with at least 2+ years pharmaceutical brand marketing experience, including experience utilizing multichannel promotion, digital promotion & consumer disease awareness campaigns.
- Knowledge of the pharmaceutical industry, competitors, customers trends, government, current affairs and product launch process.
- In depth knowledge of the primary and secondary healthcare environment in New Zealand.
- A track record of successful customer focus and negotiation skills gained in a customer facing sales (or similar role) would be preferred.
- History of successful cross functional project leadership and stakeholder management, both internally and externally.
- Track record of demonstrated impact due to your innovation and activation over a range of projects.
- Understanding of the medical and regulatory process, and the New Zealand medicines code
- Strong analytical skills and commercial acumen
- Knowledge of the respiratory market in NZ would be an advantage
- A tertiary qualification, preferably in Business or Science.
At GSK we believe in the power of an inclusive and diverse workforce. We aim to create an inclusive workplace where all employees feel engaged, supported and know that their work makes an important contribution. We are an equal opportunity employer and all applicants will be considered regardless of sexuality, age, religion, colour, ethnicity, gender identity or parental status. Maori and Pacifika New Zealanders are encouraged to apply for this position.
GSK, e whakapono ana matou ki te kaha o tetahi ohu mahi kanorau e kauawhi ana i te katoa. E whai nei matou ki te whakarite i tetahi wahi mahi e kauawhi ana i te katoa e whai wahi ai, e tautokona ai hoki nga kaimahi katoa, a, e mohio ai hoki ratou he awhina nui a ratou mahi. He kaitukumahi matou e orite nei ta matou whakatakoto huarahi mo te katoa, a, ka whakaarohia ake nga kaitono katoa ahakoa te hokakatanga, te whakapono, te tae o te kiri, te matawaka, te tuakiri a-ira, te turanga matua ranei. E akina ana te Maori me nga uri o Te Moana-a-Kiwa kia tono i tenei turanga.
He aha te mea nui o te ao. He tangata, he tangata, he tangata"What is the most important thing in the world? It is people, it is people, it is people.
*LI-GSK
Our goal is to be one of the world's most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.
Ensuring the health, wellbeing and safety of all our employees and the community we work with is of paramount importance. With this in mind GSK require all New Zealand employees not otherwise covered by a Government Vaccination mandate to be vaccinated against COVID19.
The only exceptions to this are for those with a recognised medical contraindication. Please ask your recruitment team member about this if this applies to you.
In some instances, employees are required to receive a booster to perform their role either through Government mandates or if the scope of their role requires an employee to visit institutions where boosters are required.
Vaccination must be undertaken on the advice of an accredited health practitioner authorised to administer vaccinations.
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