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Director, Regional Multi-Channel and Digital Marketing, Europe

Employer
Novavax
Location
Zurich, Switzerland
Salary
Competitive
Start date
29 Apr 2022
Closing date
29 May 2022

View more

Discipline
Marketing
Hours
Full Time
Contract Type
Permanent
Experience Level
Experienced (non-manager)

Job Details

If you find science, speed, and success exhilarating, you have come to the right place.

Novavax is seeking a Director, Regional Multi-Channel and Digital Marketing, Europe to join our growing marketing organization. This colleague will play a pivotal role in translating local level country insights to the global brand assets for ~12 countries outside the US. This role will be based in our Novavax office in the Europe or be remote, pending candidate’s current location in Europe. In this role, the Director, Regional Multi-Channel and Digital Marketing, Europe will provide strategic insight and planning to balance short term goals with long term brand value in the digital/non-personal promotion space. This position will partner with the HQ- based Multi-Channel Center of Excellence colleagues to provide input into regional country level strategy and ensure that the local level requirements and insights are incorporated into the brand multi-channel assets being deployed in each country, as well as provide input into the country-specific media planning, channel planning, and non-personal promotion/digital reporting/analytics that will help establish and drive engagement with key stakeholders for NVX-CoV2373, the COVID-19 candidate, in addition to other vaccines in the pipeline. The Director, Regional Multi-Channel and Digital Marketing, Europe will be an individual contributor role at the outset but may eventually have supervisory responsibility over other Europe based multi-channel professionals.

This person will report to the Vice President, Global Marketing, based in the US HQ in Gaithersburg, MD.

Responsibilities include but are not limited to:
  • Partner with global multi-channel COE to develop multi-channel strategies by country and adapt assets based on local insights and needs to execute a comprehensive multi-channel plan to key stakeholders within each priority country.
  • Develop data driven, country-specific, customer focused multi-channel strategic and tactical plan for Novavax brands, beginning with NVX-CoV2373, which includes media and channel-specific plans for priority commercial markets
  • Create optimal marketing mix plans in the digital/non-personal promotion area to support brand engagement and value
  • Monitor and oversee multi-channel tactic execution and performance for priority countries
  • Recommend marketing adjustments based on performance measurements and observations across all customer touchpoints (media and production)
  • Partner with market analytics group and multi-channel COE to establish a framework of customer centric KPIs that measure overall engagement with the NVX-CoV2373, including point in time assessment of both content and channel effectiveness
  • Partner with market analytics and communications counterparts to drive strategic optimization around established KPI framework
  • Conduct market landscape analysis and assess market trends to identify new insights/technology/vendors/channels that may provide opportunities to reach and motivate key stakeholders
  • Share multi-channel best practices with the broader commercial organization
  • Build industry knowledge to ensure understanding and appreciation of methods and tactics that support brand engagement
  • Partner with global multi-channel COE to execute ex-US NPP/digital strategy and tactics, including social media, videos, and websites
  • Partner with global brand customer marketing team to ensure alignment on strategy and creative
  • Relationship management and performance monitoring of media agency, and provide key input on performance monitoring for HCP and consumer agencies

Minimum requirements:
  • 7+ years of relevant experience; commercial vaccine experience preferred
  • Bachelor's degree or equivalent experience
  • Multi-channel, non-personal promotion and/or digital expertise, including social media (5+ years)
  • Demonstrated ability to build strategies aligned with business goals and company culture
  • Exceptional written and verbal communication skills
  • Strong expertise, skills, and aptitude to take informed, creative risks
  • Ability to mentor and lead a team of highly capable professionals and aid in their career development
  • Ability and agility to work in a fast-paced and ever-changing environment
  • Confidence and poise to work closely with senior executives
  • Ability to partner across the commercial organization to translate insights or analytics into actionable recommendations
  • Experience shaping and influencing organizational decision-making
  • Strength in storytelling, data visualization and developing effective presentations
  • High degree of intellectual curiosity
  • Strong learning agility and demonstrated success solving ambiguous business issues
  • Ability to influence in multiple ways and build credibility quickly with key stakeholders and peers
  • Role will require ~30-40% international travel.

Every day our employees impact the future of health by preventing disease. To recognize their contributions, we offer them performance-based pay; a flexible, welcoming work environment; comprehensive and competitive benefits.

Novavax is headquartered in Gaithersburg, Maryland. Novavax is traded on the Nasdaq Stock Market under the symbol NVAX and is dedicated to developing novel vaccines to address infectious disease.

Novavax is an equal employment opportunity employer. Employment and advancement opportunities are available to all individuals regardless of their race, color, national origin, religion, ancestry, citizenship status, military or veteran status, sex, sexual orientation, gender identity or expression, age, marital status, family responsibilities, pregnancy, disability, genetic information, protective hairstyle, or any other protected characteristic.

#LI-AZ

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Company

Find out more about working for our company

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Brief Company Description; 

We are a biotechnology company committed to help address serious infectious disease globally through the discovery, development, and delivery of innovative vaccines to patients around the world.

Our mission

We never rest in our quest to protect the health of people everywhere.

Novavax is here to make a difference. We’re a biotech company focused solely on developing life-saving vaccines to fight infectious diseases.

What sets us apart? Solid science tested by decades of research. Vaccines developed from trusted technology that are both safe and efficacious.

And a global network that will help ensure our vaccines reach everyone who needs them.

Company info
Website
Mini-site
Novavax
Location
21 Firstfield Rd
Gaithersburg
MD
20878
United States

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