Digital Marketing Manager

Digital Marketing Executive/Manager – healthcare

London, UK

Our client is a leading provider of software and data analytics .  We are looking for an experienced Digital Marketing Executive to use their hands-on digital marketing expertise to evolve our clients digital channels and owned assets to generate commercial opportunities.

 Key responsibilities will typically include -

• Working closely with the Digital team to exploit the potential for revenue growth by creating and evolving on-site commercial opportunities (advertising, sponsorship, hosted content, etc.)
• Acting as a key team member to help drive the acquisition of our clients members and increase engagement of existing members through developing and implementing user experience (UX) and conversion rate optimisation (CRO) plans, including activities such as A/B testing, funnel analysis, and attribution modelling
• To develop and maintain business development collateral (media pack, key stats)
• To work closely with the Head of Digital to establish a reporting framework to supply actionable insights regarding Editorial and Acquisition teams and enable them to deliver effective data-driven content production and marketing tactics
• To work with the Head of Digital to create and execute social media plans to help raise brand awareness and drive member acquisition and engagement
• Support with the delivery of client omnichannel programmes across key company channels, including email and data collection platforms. Ensure individual programmes deliver against objectives and agreed KPIs in order to encourage repeat programmes and additional growth
• Collaborate with the Head of Digital and Digital Engagement colleagues to explore new commercial opportunities around our omnichannel marketing products and services
• Contribute to optimising client campaign performance and ROI data, by using and integrating our analytics platforms

We are  particularly interested in speaking to experienced digital marketing professionals from a digital role client side in pharma or who have worked for a progressive marketing/creative healthcare agency

For further information please contact Louise on +44 (0)1293 364114