Head of Marketing
- Experience Level
- Senior Management
Role: Head of Marketing - Ostomy Care
Package: Highly competitive salary, pension scheme, life assurance, private health, dental cover, share incentive plan, bonus scheme, daily allowance, profit sharing scheme and 28 days holiday
Location: Head Office - Peterborough (flexible home-working considered)
Role Type: Head of Marketing
The client is the world's leading supplier of intimate healthcare products and services operating across Ostomy Care, Continence Care, Urology Care and Wound and Skin Care markets. Employing around 12.000 people and with products available in more than 143 countries, constantly growing the business and always looking for new ways to move forward - they explore, learn and look for new ways of doing things. Offering great career opportunities, a strong benefits package, and a supportive working environment, driven by helping their customers improve their quality of life.
This is a unique opportunity to work in a growing global company with a market leading sales and marketing operation in the UK and Ireland, and a strong record for product and service innovation, working in close partnership with the NHS and healthcare professionals to develop and provide the best products and services to customers. You can expect to meet colleagues who are passionate about Making Life Easier for all customer groups.
The Head of Marketing Ostomy Care reports directly into the Vice President and has marketing leadership responsibility for Ostomy Care (OC) - the largest subsidiary in the UK business.
Leadership of the Ostomy Marketing Team.
Directly responsible for portfolio revenue delivery across HCP and Consumer channels.
Development and implementation of the marketing strategy for ostomy in the UK through a multi-channel approach ensuring delivery through each strategic channel to maximise marketing value.
Oversees new product launches and the development of marketing campaigns including promotion, pricing, and product improvement initiatives.
Improves profitability by increasing marketing effectiveness and ROI through all channels.
Develops and manages strategic relationships with key opinion leaders and patient associations.
Is the expert in the market, competitive environment and develops a strong perspective of future market trends.
Actively involved in representing the UK in the Global Business forums.
Drive Medical and consumer education in line with the business strategies.
Is a role model and coach for the whole marketing team.
The successful candidate will be a proven leader within healthcare marketing and will be able to demonstrate expert communication skills with the ability to inspire through clear and precise written and verbal communication.
BS/BA in business, marketing or health sciences
Experienced marketing professional with extensive experience in marketing, a healthcare focus is essential.
A proven leader, with a strong track record of achieving through a team, and of developing team members to their potential.
Be a leader who leads the team through active listening and strong leadership of tasks and people.
Able to interpret, manage and communicate complex data, and helps others lead and use that data.
Leverages analytical skills to make decisions that grow the business and increase marketing effectiveness.
Articulates complex viewpoints and arguments with clarity and purpose, with the ability to communicate at all levels of the organisation including top management.
Practices regular and constructive feedback and accepts feedback readily.
Develops new thinking to market approaches and potential opportunities, and shapes long-term strategy.
Is able to quickly, clearly and concisely make strategic recommendations with supporting rationale.
Is a trusted partner with all levels of the sales and nursing team, convincing and inspiring sales and the nursing group to follow marketing and brand vision.
Develops strategic vision for stakeholder management to ensure they are fully leveraged in support of long-term business objectives.
Develops the Annual Business Plan (ABP) to reflect strategy, and takes responsibility for implementing plans that deliver on the ABP.
Takes the initiative and is a self-starter.