- Experience Level
- Experienced (non-manager)
Competitive Salary & Benefits
Advert Closing Date: 28th May 2021
Do you have expertise in, and a passion for implementing a brand strategy? Would you like to apply your expertise to impact the Oncology sector in a company that follows the science and turns ideas into life changing medicines?
AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world's most serious disease. But we're more than one of the world's leading pharmaceutical companies.
At AstraZeneca UK, we bring life-changing medicines to patients across England, Scotland, Wales and Northern Ireland. As a member of the Association of the British Pharmaceutical Industry (ABPI), all of our sales, marketing and communications activities are subject to the ABPI Code of Practice. If you're inspired by the possibilities of science to make a difference and ready to discover what you can do - join us!
It has been agreed that our AstraZeneca UK Commercial head office will move from Luton to Pancras Square, London in early 2022. This role will be initially based in our Luton office, until this move takes place.
Our move to Pancras Square offers us the strongest possible platform to transform the lives of patients in the UK, as the country's leading biopharmaceutical company. It will bring AstraZeneca UK closer to our customers, partners and stakeholders in the UK's healthcare environment, as well as foster greater collaboration with the wider AstraZeneca footprint.
Here we play a key role in driving launch and commercial effectiveness. It's an exciting opportunity to get our medicines to market, work with cutting-edge science and be involved in the next big thing.
We turn our pipeline into reality for more patients, bringing novel and transformative medicine to market. Our pipeline is one of the deepest and broadest in the industry, with cutting-edge science and life-changing medicines to work on today and in the future.
Working across a range of functions, geographies and projects, this is the place to build a diverse career based on commercial excellence.
Join our globally-renowned Oncology area, which is leading the rapid business growth of our enterprise and ever-evolving industry. It's an exciting time to join as we work towards our big ambitions with entrepreneurial thinking and innovation.
What you'll do
The Brand Manager will be responsible for the tactical delivery of the brand strategy across Breast Cancer portfolios and the implementation of the tactical plan for new indication launches.
You will utilise deep understanding of the patient experience to anticipate, shape and respond to the needs of internal and external stakeholder to deliver a successful outcome.
- Building audience personas that shape the content and message matrix required for omnichannel customer experiences.
- Driving the content creation engine to deliver engaging, immersive content across channels.
- Use insights and performance date to ensure tactical execution.
- Tactical delivery, localisation and execution of the marketing plan across channels and touchpoints
- Manage the asset approval and compliance process with XF partners
- External engagement with key stakeholders, influencers and decision makers
Essential Skills and Experience:
- Degree qualified.
- Significant pharmaceutical commercial experience with a strong performance track record.
- Strong sales / marketing leadership with a successful track record of growing market share.
- Creative multichannel marketing capabilities together with rigorous commercial business sense.
- Good experience of the UK market, and the NHS system.
- Oncology experience.
At AstraZeneca we're dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There's no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We're on an exciting journey to pioneer the future of healthcare.
So, what's next?
If you are inspired by the possibilities of science to make a difference and ready to discover what you can do by joining us on this exciting journey and believe you can contribute to this bold ambition - join us!
Where can I find out more?
Our Social Media, Follow AstraZeneca on LinkedIn
Follow AstraZeneca on Facebook
Follow AstraZeneca on Instagram