Cpl Life Sciences

Head of Beacon Marketing

Central London / West End
07 Apr 2021
06 May 2021
Josh Mills
Full Time
Contract Type
Experience Level

Head of Marketing Victoria (London) Generous Salary + Bonus

I am currently recruiting for a Head of Marketing role to work fulltime in Victoria, London. This is a new and critical role for the company in which the Head of Marketing will build and own a commercially focussed marketing strategy, as well as oversee and deliver that strategy to a high standard within the small marketing team.
The client is a clinical trial and pipeline database solution, built in partnership with pharmaceutical professionals, tracking targeted therapies to provide accurate, in-depth, and real-time data and insights. They believe that niche, tailored offerings that provide greater clarity to the scientific communities they serve, gives them a clear point of differentiation in the market.

Key responsibilities:

Working closely with the Director of Sales to create impactful marketing campaigns to drive customer retention, up-sell, cross-sell, and new business in two ways:
o Aligning the marketing activities to support the sales goals for leads, opportunities, pipeline, conversion, and ROI
o Creating, execute and measure brand enhancing and awareness campaigns
Managing a small team of marketing professionals, and ongoing management of high-quality campaign execution including deliverable timelines, ROI, and data-driven improvements
Setting and measuring campaign performance against target KPIs, and using these to present recommendations for improvements
Attributing value of marketing activities across campaigns and channels
Curate customer insights and behaviours to guide sales outreach strategy
Maintaining, updating, and growing our prospect database
Supporting go-to-market strategies for new product releases and enhancements
Working with external agencies and partners to strengthen the marketing plan and market awareness

For this role, the client desires the candidate to have the following experience:
4+ years in a b2b BI subscription-based marketing role and experience of the full marketing mix Email, Content, Search, Display, Social, Affiliates etc
Experience and expertise of the demand generation lead funnel
Content creation, copywriting, and proof-reading experience
Previous managerial experience
Working knowledge of Marketing Automation systems and CRM tools, preferably Pardot and Salesforce
Excellent data and analytical skills

In return, the successful candidate will receive a generous salary package as well as a sizeable bonus depending on performance.

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