Brand Manager - Respiratory - North West Based

Brand Manager - Respiratory - North West Based

Create and implement marketing campaigns and materials that support the brands to achieve both long term and short term business goals. Ensure all campaigns, materials and initiatives are in line with both the UK and Corporate Brand Strategy, whilst ensuring full adherence to the ABPI Code.

Establish strong internal working relationships within the wider marketing team, the field force, and medical team to ensure effective creation and deployment of strategies/campaigns.

Represent the company/marketing team at both internal and external events.

Profile

• The job holder must have a proven track record of operating and delivering within either a primary or secondary care sales position and be able to demonstrate a sound understanding of the current NHS, including key stakeholders/decision makers, prescribing functions, Respiratory KOL's treatment priorities and evolving guidelines.
• Strong communication skills at all levels within both the organisation and within the NHS are essential. The post holder will be required to engage and work with colleagues internally in support of both their own plan and the wider marketing plan.
• Outstanding project management skills coupled with proven experience of developing and implementing marketing campaigns/materials is essential.
• Ideally, candidates will hold a relevant marketing or science degree, and have a good understanding of marketing principles.
• Must be ABPI qualified.

Responsibilities

• Responsible for the production of product specific marketing plans for the short, medium and long term.
• Develop robust tactical implementation plans for specific products with support as required from senior marketing personnel.
• Effective implementation of marketing plans within area of responsibility.

For more information call CHASE on 0131 553 6644

Reference number: 31604