Senior Director, Marketing
- Employer
- Oxford BioMedica (UK) Limited
- Location
- Oxfordshire
- Salary
- Competitive
- Start date
- 19 Mar 2021
- Closing date
- 16 Apr 2021
View more
- Discipline
- Marketing
- Hours
- Full Time
- Contract Type
- Permanent
- Experience Level
- Senior Management
Job Details
We drive credible science to realise incredible results, and so can you.
Oxford Biomedica’s business development team works directly with prospective and current partners to provide strategic solutions enabling them to deliver life-changing gene therapy products to patients
We are currently recruiting for a Senior Director, Marketing to join the team. The purpose of this role is to create common purpose and trust equity with future customers. Define market segmentation strategy, positioning, and pricing of services via commissioning of market and competitor research.
Your responsibilities in this role would be:
- Develop and ensure implementation and delivery of an annual OXB Marketing Plan to support the 5 year growth plan for the CDMO, consistent with the overall OXB corporate strategy.
- Marketing plan to be structured to cover 4 Ps: Product, Place, Price, Promotion.
- Monitor implementation of Marketing Plan to budget.
- Coordinate generation of OXB marketing material, from white papers, blogs, webinar material, digital content, marketing materials for BDEV team and web-site updates.
- May manage direct reports in the future, as marketing function becomes established.
- Coordinate all commercial conference attendance and sponsorship within framework and goals of Marketing Plan.
- Support growing, global BD team with all marketing activities, and ensure timely delivery of all marketing activities according to the plan.
- Implement and maintain metrics to measure effectiveness and return on investment of marketing campaigns
- Working with BD colleagues and CPAM, implement and develop strategies to ensure and maintain customer loyalty and to assess and evaluate customer response to OXB.
To be successful in this role, you will have the following skills and experience:
- Professional qualification (Batchelor’s or Masters) in Marketing, with a preference for B2B expertise
- A strong track record of successfully planning and implementing B2B marketing activities, preferably within the Pharmaceutical Services industry, especially cell & gene therapy
- Designing and commissioning of market/competitor research to support development of Marketing Plan
- Ability to formulate Digital Marketing strategy within overall Marketing Plan
- Implementation of metrics to track effectiveness of marketing/advertising/conference attendance
- Ability to develop broad-based marketing activities to support a very relationship-driven B2B sales process.
- Able to use creative ways to understand what works in the cell & gene services sector and how to identify not only USPs but emotional selling points (ESPs) for the key decision makers across disparate functions within Pharma/Biotech, with consideration of competing interests in pharma, from R&D, procurement, finance and regulatory.
- Strong leadership and influencing skills
Do you want to feel inspired every day? We’re future-focused and our business is growing rapidly. We succeed together through passion, commitment and team work, and so can you.
Collaborate. Contribute. Change lives
No agencies please
Company
Oxford Biomedica is a quality and innovation-led viral vector CDMO that enables its clients to deliver life-changing therapies to patients around the world. One of the original pioneers in cell and gene therapy, Oxford Biomedica has more than 25 years of experience in viral vectors, the driving force behind the majority of gene therapies.
Cell and gene therapy is the treatment of disease by the delivery of therapeutic genetic material (DNA or RNA), into a patient’s cells. One highly effective approach to delivering genetic information is to re-engineer existing viruses to be safe delivery vehicles (vectors) to insert the genetic material into patients’ cells. This can be achieved either by directly administering the vector to the patient (often referred to as in vivo gene therapy), or by first introducing the genetic material to cells or tissue outside of the body, before administering the cells or tissue into the patient (often referred to as ex vivo gene therapy or gene-modified cell therapy).
Oxford Biomedica collaborates with some of the world's most innovative pharmaceutical and biotechnology companies, providing viral vector development and manufacturing expertise in lentivirus, adeno-associated virus (AAV) and adenoviral vectors. Oxford Biomedica's world-class capabilities span from early-stage development to commercialisation. These capabilities are supported by robust quality-assurance systems, analytical methods and depth of regulatory expertise.
Oxford Biomedica, a FTSE4Good constituent, is headquartered in Oxford, UK. It has locations across Oxfordshire, UK and near Boston, MA, US. Learn more at www.oxb.com, www.oxbsolutions.com, and follow us on LinkedIn, Twitter and YouTube.
Life at Oxford Biomedica
We value everyone’s unique contribution, we appreciate everyone’s individuality, and every job matters.
Your contributions are recognised and appreciated. Your work-life balance matters. We recognise, develop and use your strengths. It’s a place where you are valued as a whole person, as an individual and as part of a team.
No matter who you are, or what you do, your work will make a significant difference.
We go the extra mile, every day, because we truly care. We work together as a team to achieve our life changing therapies. Our talented colleagues help to build other people’s futures, so can you. We empower each other to be our best.
We have access to like-minded scientists and engineers, working in the latest technologies.
Our community of experts create new life-saving cures. Shaping the business’ future through collaboration. Our people are on a continuous professional development journey aided by a thought-provoking environment. A place for experts to be stretched, and future experts to be nurtured. We inspire creativity and deliver great science, and so can you.
Our supportive culture invites talent, while creating future innovators.
We’ll give you a place where you can learn, grow and contribute to the future of cell and gene therapy. We create opportunities and invest in our people, promoting ongoing learning. Our defined career pathways provide opportunities for everyone to achieve their career potential. We make a difference, and so can you.
- Website
- http://www.oxb.com/
- Telephone
- +44 (0) 1865 783 000
- Location
-
Windrush Court
Transport Way
Oxford
OX4 6LT
United Kingdom
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