ICON Clinical Research

Digital Marketing Manager

Location
London
Salary
Competitive
Posted
23 Feb 2021
Closes
25 Mar 2021
Ref
JR071246
Discipline
Marketing
Hours
Full Time
Contract Type
Permanent
Experience Level
Experienced (non-manager)
Digital Marketing Manager

Global Oncology Site Network

Discretionary Bonus Scheme

London Office

Introduction

At ICON, it's our people that set us apart.

Are you looking for an outstanding opportunity to develop your career with a leading edge Global Oncology Site Network which is growing fast?

As a global provider of drug development solutions, our work is a serious business. But that doesn't mean you can't have fun while you do it. With our vision to be the partner of choice in drug development, we hire only the best and brightest in the industry. Are you one of them?

Our Oncology Site Network, Oncacare, concentrates on fast site set up, quick patient enrolment, high data and quality standards, delivering excellent patient experience resulting in a high level of patient retention. These qualities are what our Sponsors look for in a leading Oncology Site Network and you can be part of our success story. We are growing our international footprint and you can play a part in our expansion and be involved in the future of oncology treatments across the globe.

This is an excellent opportunity for a Digital Marketing Manager to play an important role in driving our organisation towards success.

In this position, you will have the responsibility for content publishing to the Oncacare website, as well as Oncacare accounts on social media channels. Working with marketing and communications colleagues and external agencies, you will help deliver multi-channel marketing programs that build brand awareness, patient engagement, provide a steady flow of sales leads, and measure the return on marketing investments.

Main Responsibilities:
  • Focus on patient recruitment through digital strategies.
  • Build patient databases for the company and research sites in the oncology therapeutic area.
  • Demonstrate deep digital expertise and manage and maintain content and content publishing processes for the Oncacare website and other places to the highest standards of excellence.
  • Work with content owners to ensure efficiency in the creation and publication of content on the site.
  • Oversee content governance including content audits to identify and remove out-of-date or underperforming content.
  • Manage external development agencies/vendors on scope, design and delivery (including project management) of technical development projects for digital channels.
  • Launch optimised online advertisements to increase the company brand and patient awareness (directed at Sponsor Clients, Research Sites and Potential Patients).
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook, LinkedIn etc.).
  • Creation of email and social media marketing campaigns, including analytics tagging.
  • Collaborate with business managers on execution of strategic campaigns designed to generate demand & patient leads.
  • Guide development of compelling content and messaging, maintaining conversation calendar for social media posts and publish to Oncacare social media accounts.
  • Produce analytics reports to measure performance of digital channels (website and social media accounts), as well as compiling digital metrics for marketing campaigns reports, assessed against goals (ROI and KPI's).
  • Review site analytics to identify opportunities to optimise site visitor experience e.g. SEO/SEM, UI improvements and social media analytics for key insights - prepare business impact dashboards for executive audiences.
  • Maintain knowledge of marketing trends, development and best practices - advise on best practice improvements to work processes and/or digital channels.
  • Provide input for marketing plans, brand positioning and appropriate corporate level projects.


To be successful you will need:
  • Proven experience as a Digital Marketing Executive or similar role.
  • Experience of B2C social media, Facebook, Twitter, Google and email campaigns.
  • Working knowledge of ad serving tools (eg. DART, Atlas).
  • Strong knowledge of web analytic tools (eg. Google Analytics, Net Insight, WebTrends, etc.).
  • Skills and Experience in creative content writing, with an analytical mindset and critical thinking.
  • Strong project management and performance measurement skills.
  • Ability to develop strong relationships and work with senior level executives.
  • Solid business acumen, management and problem-solving skills.
  • Self-motivated, resourceful, and have excellent written and verbal communication as well as leadership skills.
  • IT literacy, especially HTML (incl. relevant software packages such as Dreamweaver), CSS, Microsoft Office.
  • Bachelor's degree in Marketing, Journalism or Communications.
  • Pharmaceutical industry experience preferred but not required.

Why join us?

Ongoing development is vital to us, and as a Digital Marketing Manager at Oncacare, our Global Oncology Site Network, you will have the opportunity to progress your career, with the potential to move into other related areas to enhance your skill set. Our benefits package is competitive, our scope is international and we genuinely care about our people and their success.

ICON is an equal opportunity employer and committed to providing a workplace free of any discrimination or harassment.

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