Marketing Manager, Go-to-Market AES (UK, Home or Office-Based)

Cambridge, United Kingdom
22 Feb 2021
24 Mar 2021
Full Time
Contract Type
Experience Level
Experienced (non-manager)
Marketing Manager (Home or office-based) - UK

PPD is seeking a proactive, experienced, Marketing Manager in the UK. This role can be office based or work from home. The position will be part of the Go-to-Market (GTM) team within the AES Global Marketing and Sales Enablement department. This individual will own, develop and execute key marketing programs, processes, technologies and analyses to ensure the architectural and operational foundation for AES market and sales funnel is in place to efficiently generate brand awareness and drive qualified demand that maximizes pipeline revenue. Key objectives to ensure this happens include managing and executing marketing campaigns and programs, maximizing customer database health, optimizing email response, operationalizing lead management, and developing marketing insights.

  • Develop and own digital / social media strategy and execution of activity across channels to maximize brand awareness.
  • Develop GTM campaigns to support lead generation and general selling of new and existing AES solutions/capabilities for supported therapeutic areas and indications. Tracking of key metrics to optimize ROI.
  • Oversees the marketing automation/email platform for the GTM Marketing team to maximize its impact upon AES brand awareness, demand generation and sales prospecting efforts. Manages and executes email campaigns, including topics, copywriting, template designs, calls-to-action, and content used in our email sends.
  • Through GTM initiatives, builds and maintains the contact database with the marketing team and 3rd party vendors to maximize reach and engagement for AES outbound directed campaigns. Partners with marketing and sales enablement to ensure leads and contacts captured from marketing programs are uploaded correctly into the marketing automation system.
  • Performs cross-channel marketing key performance indicator (KPI) reporting and dashboarding for key campaigns, focus areas, initiatives, programs, etc.
  • Web site content development and maintenance, working with relevant teams and subject matter experts to develop messaging around key solution and therapeutic areas that will be used to update web pages on GlobalAES.com.
  • Support packaging of thought leadership content (conferences, webinars, virtual events, whitepapers, etc.) and web site content.
  • Work closely with third party vendor relationships including marketing creative agencies, exhibit agencies, and related service providers adhering to the AES brand to maximize the brand across all promotions.


Education & Experience
  • BA/BS in Marketing, Communications, Business Management, or related field.
  • 5+ years of relevant experience -- such as, B2B marketing, product marketing, marketing/sales operations and/or marketing/sales analytics, preferably for a CRO, life sciences or health care company.

Knowledge, Skills & Abilities:
  • Must have brand/product and digital marketing experience.
  • Experience working in a variety of therapeutic areas (Cardiovascular, CNS, Vaccines, Gastroenterology, etc.) advantageous
  • Experience using marketing and sales technology, including Marketing Automation, CRM, Web Content Management Systems and web analytics, and Reporting Platforms.
  • Best practice knowledge of B2B data management, marketing automation, email marketing and lead management.
  • Strong analytical and quantitative capability to determine marketing funnel effectiveness, program ROI, etc.
  • Ability to think strategically, but also have exceptional attention to detail
  • Strong leadership, teamwork, and interpersonal skills and the ability to deal with both internal marketing/sales stakeholders and external agencies.
  • Excellent organizational and project management skills with ability to operate on a wide range of topics and projects at one time.
  • Ability to work with individuals across various levels of the organization, including globally

At PPD we hire the best, develop ourselves and each other, and recognise the power of being one team. We understand that you will want to grow both professionally and personally throughout your career, and therefore at PPD you will benefit from an award-winning learning and development programme, ensuring you reach your potential.

As well as being rewarded a competitive salary, we have an extensive benefits package based around the health and well-being of our employees. We have a flexible working culture, where PPD truly value a work-life balance. We've grown sustainably year on year but continue to offer a collaborative environment, with teams of colleagues eager to share expertise and have fun together. We are a global organisation but with a local feel.

- We have a strong will to win - We earn our customer's trust - We are gamechangers - We do the right thing -We are one PPD -

If you resonate with our five principles above, and ultimately wish to accelerate the delivery of safe and effective therapeutics for some of the world's most urgent health needs, then please submit your application - we'd love to hear from you.

*LI-SH1 #LI-Remote

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