Digital Campaign Planner
6 days left
- Company
- huumun
- Location
- Bracknell
- Salary
- Competitive
- Posted
- 31 Jan 2021
- Closes
- 02 Mar 2021
- Ref
- 2MndrQ5qEX
- Discipline
- Information Technology, Project Management
- Hours
- Full Time
- Contract Type
- Permanent
- Experience Level
- Experienced (non-manager)
Digital Campaign Planner
Huumun is a leading digital transformation and solutions provider. This is an exciting role with international scope, in our client delivery team.
PURPOSE OF THE JOB:
To plan and execute strategic multichannel digital campaigns that drive disease awareness through SEO, SEM, social, display advertising and email.
Working in our client strategy team, you will help support a multichannel programme as part of a global drug launch for one of our major pharmaceutical clients. Key audiences will include healthcare professionals, patients, and travellers.
RESPONSIBILITIES:
- Email campaign strategy to segmented audience types to drive engagement and subsequent retention (SFMC experience preferred)
- SEO and SEM research across multiple markets, producing reports and guidance
- Social research across multiple markets and audiences
- Strategic planning of social campaigns across multiple channels (Facebook, Twitter, LinkedIn etc.)
- Research and planning of supporting traffic drivers e.g., display advertising
- Define measurement approach for above, including tactical and campaign reporting
QUALIFICATIONS AND EXPERIENCE PREFERRED FOR THIS ROLE:
- A team player, with good people skills, a sense of humour and lots of energy
- Degree-level educated
- Digital marketing and advertising experience with focused experience in planning and/or executing programmatic campaigns
- Strong working knowledge of SEO/SEM strategy, execution, and optimization
- Experience in ad targeting across digital platforms
- A strong working knowledge of digital campaign strategy and implementation with evidence of successful metrics
- Strong attention to detail and ability to work on own initiative
- Excellent written and verbal communication skills.
- Previous pharmaceutical experience ideal but not mandatory
- Knowledge of health or travel sectors a plus
- Proven experience of working in international markets such as Latin America, USA, Europe, Asia Pacific
LOCATION:
Flexible - work from home. Our head office is in Bracknell, UK, but we will consider applications from any location.
Salary: Competitive
Due to the expected volume of applicants we may not be able to send you a personal response. We will notify you if you are progressed to the next stage.