Digital Campaign Planner
- Employer
- huumun
- Location
- Bracknell
- Salary
- Competitive
- Start date
- 31 Jan 2021
- Closing date
- 2 Mar 2021
View more
- Discipline
- Information Technology, Project Management
- Hours
- Full Time
- Contract Type
- Permanent
- Experience Level
- Experienced (non-manager)
Job Details
Digital Campaign Planner
Huumun is a leading digital transformation and solutions provider. This is an exciting role with international scope, in our client delivery team.
PURPOSE OF THE JOB:
To plan and execute strategic multichannel digital campaigns that drive disease awareness through SEO, SEM, social, display advertising and email.
Working in our client strategy team, you will help support a multichannel programme as part of a global drug launch for one of our major pharmaceutical clients. Key audiences will include healthcare professionals, patients, and travellers.
RESPONSIBILITIES:
- Email campaign strategy to segmented audience types to drive engagement and subsequent retention (SFMC experience preferred)
- SEO and SEM research across multiple markets, producing reports and guidance
- Social research across multiple markets and audiences
- Strategic planning of social campaigns across multiple channels (Facebook, Twitter, LinkedIn etc.)
- Research and planning of supporting traffic drivers e.g., display advertising
- Define measurement approach for above, including tactical and campaign reporting
QUALIFICATIONS AND EXPERIENCE PREFERRED FOR THIS ROLE:
- A team player, with good people skills, a sense of humour and lots of energy
- Degree-level educated
- Digital marketing and advertising experience with focused experience in planning and/or executing programmatic campaigns
- Strong working knowledge of SEO/SEM strategy, execution, and optimization
- Experience in ad targeting across digital platforms
- A strong working knowledge of digital campaign strategy and implementation with evidence of successful metrics
- Strong attention to detail and ability to work on own initiative
- Excellent written and verbal communication skills.
- Previous pharmaceutical experience ideal but not mandatory
- Knowledge of health or travel sectors a plus
- Proven experience of working in international markets such as Latin America, USA, Europe, Asia Pacific
LOCATION:
Flexible - work from home. Our head office is in Bracknell, UK, but we will consider applications from any location.
Salary: Competitive
Due to the expected volume of applicants we may not be able to send you a personal response. We will notify you if you are progressed to the next stage.
Company
Find out more about working for our company
Brief Company Description;
Since 2003, we’ve helped the world’s leading life sciences companies
We reshape their sales, marketing and medical communications with smart digital technologies.
huumungrowth
We help clients deliver their growth plans through framework-driven strategy development, co-creation workshops and user research
huumunchannels
Our integrated digital programmes enhance customer engagement using web, email, eDetail and face-to-face channels
huumundata
We turn numbers into narratives: our data science and data visualization solutions – and deep medical knowledge – deliver transformational insights from your scientific and commercial data
huumuntouch
Insights from research give us a deep understanding of users’ needs. We combine these with UX design and creative thinking to produce intuitive and beautiful solutions that deliver results
huumunhealth
Our experienced medical team develops communications strategies and digital solutions to enhance scientific engagement between pharmaceutical representatives, healthcare professionals and their patients
huumuntech
Whether it’s an app, getting the best out of your Veeva environment, or an AR solution, we make technology work for you – through innovation, rapid prototyping, integration and training
Please visit our Careers Hub on Pharmiweb.Jobs:
- Website
- http://bit.ly/pw-huumun
- Mini-site
- huumun
- Telephone
- 0845 548 2020
- Location
-
Unit 7
The Courtyard
Eastern Road
Bracknell
Berkshire
RG12 2XB
United Kingdom
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