Director Market Research

Location
Princeton, New Jersey (US)
Salary
up to 200K
Posted
25 Jan 2021
Closes
24 Feb 2021
Hours
Full Time
Contract Type
Permanent
Experience Level
Director/Executive

This biotech in Princeton, New Jersey is looking to hire an experienced Market Research Director to join their team. This is an exciting opportunity to join a rapidly growing, innovative company!

Position Summary

The Market Research Director will be responsible for developing a comprehensive market research plan and supervising execution of market research projects for the company portfolio. This functional leader will also responsible for integrating primary market research results with other data analysis, quantitative studies, and information to derive key insights that inform commercial strategies.

Responsibilities

  • Create a thorough market research plan to support key strategic and tactical decisions for the portfolio
  • Become a trusted partner collaborating and influencing brand strategy to drive performance
  • Expert understanding of qualitative and quantitative research methodologies with an ability to synthesize outputs into actionable insights
  • Identify qualified suppliers to conduct market research studies and manage the process to engage suppliers for needed studies in a cost-effective manner and compliant with industry and company standards & policies
  • Deep understanding of all stages of the buying process; ability to highlight commercial opportunities and gaps
  • Sustain comprehensive organizational knowledge regarding competitive trends, health care environmental influences and investment performance against various marketing channels
  • Possess a strong understanding of industry secondary data and syndicated sources and their strengths and weaknesses
  • Lead market research efforts including epidemiology, treatment flow, qualitative or quantitative demand/market share, segmentation, positioning/messaging, future treatment paradigms, etc.
  • Supervise the conduct of market research studies in a collaborative manner ensuring that perspectives of all team members and partners are considered in crafting the content of discussion guides, surveys, etc. and the study methodology is appropriate to deliver reliable results
  • Ensure that the conclusions and implications drawn from market research studies are objective, sound, relevant to the underlying business questions, supported by data, and communicated effectively to cross-functional teams and commercial leadership
  • Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines

Requirements

  • Bachelor’s Degree required; Master’s Degree or MBA preferred
  • 8+ years of market research experience in the pharmaceutical or biotech industry (which may include work as a consultant or supplier to the industry
  • Experience in Specialty or Rare Disease, preferred
  • Proven record of drawing insights from primary market research with patients, health care providers, and payers to guide business decisions in support of in-line brands and launch products
  • Strategic thinking and ability to integrate information to derive actionable insights, with a solid understanding of competitive intelligence and forecasting
  • Expertise to lead selection of appropriate market research methodologies (both qualitative and quantitative) for a wide variety of business questions and willingness to do the hands-on work required to manage the resulting projects
  • Proven history of working and delivering on multiple projects simultaneously, with tight deadlines and changing priorities is required
  • Demonstrated ability to work effectively in cross functional teams is required with a history of leadership, initiative in achieving organizational objectives.
  • Evidence of group and project leadership, consensus-driving and project management is required
  • Ability to operate in ambiguous situations and determine focused objectives and a clear path forward in the face of open questions
  • Demonstrated ability to work with many cross-functional partners
  • Ability to understand and influence decisions
  • Ability to interact and communicate with all levels in the organization
  • Excellent project management skills with demonstrated ability to lead multiple projects and priorities
  • Strong communication/influencing skills and executive presence required
  • Ability to travel up to 10% of the time domestically and internationally

Benefits

  • Medical insurance
  • Vision insurance
  • Dental insurance
  • 401(k)
  • Paid maternity leave
  • Paid paternity leave
  • Commuter benefits
  • Disability insurance