Content Marketing Specialist

Cambridge, United Kingdom
06 Jan 2021
05 Feb 2021
Full Time
Contract Type
Experience Level
Experienced (non-manager)
Join Abcam as a Content Marketing Specialist (full time, permanent)

With offices across the US, Europe, and Asia, Abcam is one of the leading life science companies today, achieving multi-year double digit growth with the aim of helping scientific researchers make breakthroughs faster. It's our goal to provide a world-standard in protein research tools, technical support and delivery. When you join Abcam, you'll join a global business with the passion and the vision to become the most influential company, and, best-loved brand in life sciences.

Job Title: Content Marketing Specialist

Reports to: Global Content Manager

Job purpose:

An exciting opportunity has become available for a Content Marketing Specialist who will drive planning, production and analysis of Abcam's content marketing activities.

Working alongside scientific writers, channel owners, analysts and designers, you will be responsible for understanding what content engages and drives action from our audiences, using this insight to develop and shape creative content marketing plans, communicating and aligning content marketing activities across the business, and supporting content production.

Career progression opportunities: Opportunity to progress to Senior Content Specialist

Key responsibilities:
  • Develop and maintain an integrated content marketing editorial calendar
  • Develop content marketing plans for content programs and campaigns, performing research and competitive analysis to guide plans
  • Manage content marketing projects, pulling in stakeholders from across the business
  • Analyse data to report on content performance and generate insight on content types and topics that engage and drive action from target audiences
  • Create promotional plans for content to ensure that content is effectively promoted through appropriate channels
  • Support with content production - including content repurposing and optimisation, SEO optimisation, proofreading and website content maintenance

Summary of Job Requirements:

Education, Training & Qualifications
  • Life science degree
  • Marketing qualification, such as CIM

Experience - work, research, voluntary, other:

Essential -
  • Significant experience in a content marketing role that included content planning and strategy, and analysis of performance.
  • Experience working collaboratively within a large cross-functional team
  • Experience managing projects independently
  • Working with commonly used systems, such as Google Analytics, SEMrush (or similar) and content management systems

Desirable -
  • Content marketing experience within the life science industry

Specific skills & abilities:

Essential -
  • Good organisational skills and the ability to handle multiple fast-paced projects simultaneously
  • Proven ability to generate and analyse data and effectively apply the insights you gain, both to your own work and to guide others
  • Good understanding of promotional channels and SEO optimisation
  • Excellent written communication with exceptional attention to detail

Personal traits:
  • Proactive and enthusiastic team player
  • Curious, creative thinker who isn't afraid to ask questions and challenge the status quo
  • Results focused with a data-led mindset

Our culture is our key differentiator. We believe in empowering individuals, with responsibility given at an early stage. The working environment is fun and fast-paced, collaborative and outcome focused, with a strong customer focus. In addition to competitive salaries, we offer an attractive and flexible benefits package (which includes shares for eligible employees), a culture focused on wellbeing and opportunities for growth and development.

Pay and Benefits

In addition to competitive salaries, we offer an attractive and flexible benefits package (including our award-winning share scheme, 18 weeks full paid maternity leave and 6 weeks full paid paternity leave), a culture focused on well-being and opportunities for growth and development, and a highly flexible working environment.

What's more, as a WORK180 Endorsed Employer, we are recognized globally as an organization that's diverse, inclusive and supports women in the workplace.

Inclusion & Diversity

Abcam is an Equal Opportunity Employer and makes all employment decisions without regard to age, national origin, race, ethnicity, religion, creed, gender, sexual orientation, disability, veteran status, or any other characteristic protected by law.

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