IQVIA

Content Lead

Company
IQVIA
Location
Reading
Posted
17 Dec 2020
Closes
15 Jan 2021
Ref
R1170712
Hours
Full Time
Contract Type
Permanent
Experience Level
Experienced (non-manager)

ROLE PURPOSE

  • The role is part of the Global Business Unit (GBU) for Contract Sales & Medical Solutions (CSMS) within the HCP Engagement Offerings Centre of Excellence
  • As a result of the COVID-19 pandemic, we anticipate significant increased interest in remote engagement & digital capabilities for HCP engagement
  • This role is a subject matter expert in content required for effective remote, hybrid, SMART HCP engagement

RESPONSIBILITIES

Subject Matter Expert (SME)

  • Maintain and evolve a deep understanding of HCP engagement models, global CSO market and CSMS business
  • Work with GBU colleagues to evolve CSMS HCP engagement strategy & propositions, suitable for global markets
  • Build subject matter expertise in remote engagement, stand alone and in combination with field activities (‘Hybrid’ models) and other channels
  • Act as specialist in Content for effective remote & hybrid HCP engagement
  • Provide advice to Regional colleagues & clients on content for CSMS solutions
  • Develop, define a framework for good content for HCP engagement (remote, hybrid  & SMART engagement) and associated digital channels
  • Develop offerings from above frameworks (e.g. content workshops for clients)
  • Roll-out frameworks and offerings to internal IQVIA teams, for local adaptation and use; provide ongoing support as needed
  • Work closely with the Medical & Patient Communications (MPC) team and generate business opportunities as appropriate
  • Monitor and manage the financial impact of new offerings
  • Work with GBU team colleagues to define & develop any relevant supporting tools (e.g. IT, MPC)
  • Ensure all activities meet relevant compliance requirements

Regional Support

  • Respond to enquiries or requests for SME information from Regional Teams (e.g. CSMS, Consulting) as required

Client Engagement

  • Deliver programmes to clients where required
  • Provide SME support to client opportunities, particularly multi-country / international client proposals led by the CSMS GBU
  • Provide SME support to other ad hoc client opportunities as requested / agreed
  • Attend client meetings as requested / agreed

Cross-functional

  • Work with a broad range of relevant Regional and GBU colleagues, functions to deliver role requirements, including
    • CSMS MPC Team
    • CSMS GBU IT team
    • Other GBU colleagues – Analytics, Compliance, Marketing, Legal
    • Leadership teams for assigned Regions / Markets
    • CSMS Sales & Operations teams
    • Consulting and other IQVIA functions
    • Others as required

Other

  • Lead or participate in other projects or initiatives as agreed

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES

  • Understanding of dynamics of life sciences industry
  • Understanding of life science commercial models
  • Ability to manage own workload with minimal direction
  • Positive, energetic, flexible, ‘can do’ attitude
  • Good verbal and written communication skills
  • Strong team working, including cross-functional working & accountability
  • Ability to analyze and interpret data from a variety of sources and systems
  • High proficiency in use of Powerpoint, Excel

REQUIRED EDUCATION AND EXPERIENCE

  • Bachelor’s Degree in Life Science or related field
  • 4 years previous experience in digital content & its management (e.g. Agency)
  • 3 years previous experience with digital transformation
  • Ideally
    • 1-2 years previous experience in life sciences
    • 1-2 years previous experience of service provision to life sciences (e.g. Agency)
    • 1-2 years previous experience of working internationally
  • Equivalent combination of education, training and experience
  • Fluency in English; additional language(s) a plus

#LI-AT9

#LI-Remote

At IQVIA, we believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier world. The advanced analytics, technology solutions and contract research services we provide to the life sciences industry are made possible by our 67,000+ employees around the world who apply their insight, curiosity and intellectual courage every step of the way. Learn more at jobs.iqvia.com.

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