Content Lead

ROLE PURPOSE

• The role is part of the Global Business Unit (GBU) for Contract Sales & Medical Solutions (CSMS) within the HCP Engagement Offerings Centre of Excellence
• As a result of the COVID-19 pandemic, we anticipate significant increased interest in remote engagement & digital capabilities for HCP engagement
• This role is a subject matter expert in content required for effective remote, hybrid, SMART HCP engagement

RESPONSIBILITIES

Subject Matter Expert (SME)

• Maintain and evolve a deep understanding of HCP engagement models, global CSO market and CSMS business
• Work with GBU colleagues to evolve CSMS HCP engagement strategy & propositions, suitable for global markets
• Build subject matter expertise in remote engagement, stand alone and in combination with field activities (‘Hybrid’ models) and other channels
• Act as specialist in Content for effective remote & hybrid HCP engagement
• Provide advice to Regional colleagues & clients on content for CSMS solutions
• Develop, define a framework for good content for HCP engagement (remote, hybrid  & SMART engagement) and associated digital channels
• Develop offerings from above frameworks (e.g. content workshops for clients)
• Roll-out frameworks and offerings to internal IQVIA teams, for local adaptation and use; provide ongoing support as needed
• Work closely with the Medical & Patient Communications (MPC) team and generate business opportunities as appropriate
• Monitor and manage the financial impact of new offerings
• Work with GBU team colleagues to define & develop any relevant supporting tools (e.g. IT, MPC)
• Ensure all activities meet relevant compliance requirements

Regional Support

• Respond to enquiries or requests for SME information from Regional Teams (e.g. CSMS, Consulting) as required

Client Engagement

• Deliver programmes to clients where required
• Provide SME support to client opportunities, particularly multi-country / international client proposals led by the CSMS GBU
• Provide SME support to other ad hoc client opportunities as requested / agreed
• Attend client meetings as requested / agreed

Cross-functional

• Work with a broad range of relevant Regional and GBU colleagues, functions to deliver role requirements, including
  • CSMS MPC Team
  • CSMS GBU IT team
  • Other GBU colleagues – Analytics, Compliance, Marketing, Legal
  • Leadership teams for assigned Regions / Markets
  • CSMS Sales & Operations teams
  • Consulting and other IQVIA functions
  • Others as required

Other

• Lead or participate in other projects or initiatives as agreed

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES

• Understanding of dynamics of life sciences industry
• Understanding of life science commercial models
• Ability to manage own workload with minimal direction
• Positive, energetic, flexible, ‘can do’ attitude
• Good verbal and written communication skills
• Strong team working, including cross-functional working & accountability
• Ability to analyze and interpret data from a variety of sources and systems
• High proficiency in use of Powerpoint, Excel

REQUIRED EDUCATION AND EXPERIENCE

• Bachelor’s Degree in Life Science or related field
• 4 years previous experience in digital content & its management (e.g. Agency)
• 3 years previous experience with digital transformation
• Ideally
  • 1-2 years previous experience in life sciences
  • 1-2 years previous experience of service provision to life sciences (e.g. Agency)
  • 1-2 years previous experience of working internationally
• Equivalent combination of education, training and experience
• Fluency in English; additional language(s) a plus

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At IQVIA, we believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier world. The advanced analytics, technology solutions and contract research services we provide to the life sciences industry are made possible by our 67,000+ employees around the world who apply their insight, curiosity and intellectual courage every step of the way. Learn more at jobs.iqvia.com.