As a life science recruiter or hiring manager, posting your jobs at the right time is crucial for several reasons. First and foremost, it increases the visibility of your job postings. By strategically timing your posts, you can ensure that they appear at the top of search results when candidates are actively searching for new opportunities.
Posting at the right time also allows you to reach a larger pool of qualified candidates. When your job posting is fresh and visible, it has a higher chance of getting noticed by both active and passive jobseekers. This increases the likelihood of attracting highly skilled professionals who may not be actively searching but are open to new opportunities.
In this article, we explore the best times to post your roles to help you streamline your hiring process, reduce your time-to-fill, and beat your competitors in the race for top talent.
What are the Best Days for Job Posting?
According to research by Wave, the highest percentage of job applications across all sectors are received on Mondays and Tuesdays, with this percentage slowly dropping throughout the week from 18% on Mondays and Tuesdays, to 9% on Saturdays and Sundays.
However, the Health and Nursing sector presents an anomaly to this trend, with an unusually high percentage of applications received on a Sunday, despite only 0.5% of jobs in the sector posted on this day. This could be down to the irregular shift patterns often seen in the sector and presents the perfect example as to why it’s so important to really know your target audience when thinking about your timings.
What are the Best Times for Job Posting?
Looking at the same research by Wave, the majority of candidates generally apply for roles within working hours, and mostly between 10:00 and 13:00. Again, the Health and Nursing sector presents a different picture, with the highest percentage of applications received around 12:00, but with candidates being consistently active throughout the day from 09:00 to 21:00 and even further into the night.
What are the Best Times for LinkedIn Posting?
As a recruiter or hiring manager, social media platforms such as LinkedIn will be a significant element of your hiring strategy. As well as understanding the best times to post on job boards, you need to be aware of the best times to post on these platforms, allowing you to get the best engagement across all your recruitment marketing activities.
According to research by Hootsuite, the best overall time to post on LinkedIn is 09:00 on Tuesdays and Wednesdays, with weekends typically being the worst days of the week to post. Hootsuite also identified the best time to post on LinkedIn for each day of the week:
- Monday: 11:00
- Tuesday: 06:00 – 08:00
- Wednesday: 12:00
- Thursday: 14:00
- Friday: 08:00
- Saturday: 04:00 – 05:00
- Sunday 06:00
Remember that your audience is unique to you, and you’ll need to work out for yourself which times and days of the week work best for you. Make a habit of regularly analysing your engagement on LinkedIn and adjust your posting accordingly. Your engagement will undoubtedly change over time, and from post to post, so make this part of your long-term hiring strategy as opposed to an ad hoc task.
How Else Can You Ensure Your Job Adverts Are Being Seen by Your Target Audience?
Whilst knowing the best times to post your job adverts is undoubtedly one of the keys to success when it comes to your hiring, it isn’t the be-all and end-all. The hard work doesn’t stop once you’ve posted your job advert. To truly enhance your hiring success, you need to be proactive, which means sending your roles straight to the heart of your target audience of jobseekers.
But how do you do this?
Utilising Targeted Email Campaigns
A targeted email campaign allows you to send information about your organisation as well as your current vacancies straight to your target audience. Wave found that the highest number of applications are typically received in the first few days of a job advert being posted. This is often the case with generalist job boards as your adverts will often be pushed further down search results pages as newer adverts are posted.
By sending your roles straight to jobseekers via a targeted email campaign, you can improve the visibility of your roles over a longer period of time, ultimately improving your chances of attracting the right candidate. At PharmiWeb.Jobs, we regularly review when our emails are sent based on the latest candidate activity insights, ensuring you’re sending your roles to the right candidates at the right time.
Optimise Your Job Adverts for SEO
Optimising for SEO will help to improve the visibility of your job adverts in search engines and help you reach a wider audience of potential candidates. It’s a valuable strategy for attracting relevant and high-quality candidates, increasing organic traffic to your roles, and gaining a competitive advantage in the job market.
Remember that posting your job adverts at the right time is only effective if your adverts are optimised in a way that means they’re both engaging and discoverable to your target audience.
Here are 7 ways to improve your job advert SEO to get you started.
Actively Seek Out Talent
Take your roles directly to potential candidates and engage with them before your competitors. With access to the PharmiWeb.Jobs CV Database, you can search over 93,000 active CVs from across the global life science industry and set up CV alerts so you’ll be notified by email as soon as a CV matching your search criteria is uploaded to our database. This means you’ll always be in the best position to reach out to ‘hot’ candidates proactively, taking your roles straight to potential candidates rather than waiting for them to discover you.
Get Help with Your Hiring…
PharmiWeb.Jobs offers a comprehensive portfolio of recruitment services, from job posting and CV search to targeted email campaigns, employer branding, recruitment training, and more.
Find out more about how we can help with your hiring here.