What Version of a Job Title Should I use in my Job Advert?
We're often asked, "how do I know what version of a job title is best to include in a job advert?"
Clearly, the answer depends on the job itself, and we normally suggest combining job titles where abbreviations exist. For example, for a CRA job, we recommend using "Clinical Research Associate / CRA".
However, if you're looking for a bit more insight, or not sure what the most popular version is, you can make use of Google Trends.
Google Trends allows you to compare how many searches are made for different words or Phrases. In the example above, I can drop "CRA Jobs" and "Clinical Research Associate Jobs" in, and see that in most of Europe, "Clinical Research Associate Jobs" is more popular than "CRA jobs". In India however, the opposite is true. Interestingly, in the UK it's 60:40 for "CRA Jobs"
So the best option to use will depend on your target location, and what variations exist. It's not a magic bullet, but it can be a useful tool in your recruitment marketing toolbox.
