What does a Pharmaceutical Brand Manager (BM) do?

Written by: Mike Wood
Published on: 5 Jun 2019

Typically, a Pharmaceutical Brand Manager *:

  • Reports to, and receives instructions from, the Business Development Manager (BDM);
  • Develops  marketing plan(s) for his product(s) and implements  marketing strategies through the effective use of the Sales Representatives;
  • Conceptualises and designs promotional materials  for his product(s);
  • Evaluates and comments on proposed  clinical trials for his products;
  • Periodically meets  with top opinion leaders  and establishes good rapport with them;
  • Develops teaching syllabus for new Sales Representatives and conducts training;
  • Periodically meets  with the Sales Representatives under his care and initiate the updating and enriching of  their product knowledge;
  • Updates  the rolling sales forecast at the end of each month; and
  • Performs other duties that may be assigned  to him by the BDM.

Qualifications / Experiences Required

A Pharma Brand Manager Generally needs the following qualifications and experience:

  • Graduate of life sciences, such as medicine, nursing, physical therapy, psychology, pharmacy, biology, zoology, and medical technology;
  • Preferably with some units  in courses related to marketing  or business;
  • Has worked in a pharmaceutical company, or related field,  for at least 3 years as Brand Manager,  or Sales Representative,  or Sales Supervisor.


A Pharma Brand Manager, after at least  5  years, might progress to become as  Business Development Manager , or  Sales Supervisor.

*A Pharma Brand Manager is also known as (Pharmaceutical) Product Manager in some companies.

Pharma Brand Manager Jobs