What does a Pharmaceutical Brand Manager (BM) * do?
Typically, a Pharmaceutical Brand Manager *:
- Reports to, and receives instructions from, the Business Development Manager (BDM);
- Develops marketing plan(s) for his product(s) and implements marketing strategies through the effective use of the Sales Representatives;
- Conceptualises and designs promotional materials for his product(s);
- Evaluates and comments on proposed clinical trials for his products;
- Periodically meets with top opinion leaders and establishes good rapport with them;
- Develops teaching syllabus for new Sales Representatives and conducts training;
- Periodically meets with the Sales Representatives under his care and initiate the updating and enriching of their product knowledge;
- Updates the rolling sales forecast at the end of each month; and
- Performs other duties that may be assigned to him by the BDM.
Qualifications / Experiences Required
- Graduate of life sciences, such as medicine, nursing, physical therapy, psychology, pharmacy, biology, zoology, and medical technology;
- Preferably with some units in courses related to marketing or business;
- Has worked in a pharmaceutical company, or related field, for at least 3 years as Brand Manager, or Sales Representative, or Sales Supervisor.
A Brand Manager, after at least 5 years, might progress to become as Business Development Manager , or Sales Supervisor.
*A Brand Manager is also known as Product Manager in some companies.