The Bloc Appoints Cristina de los Reyes Muñoz as EU People Director
Milan, 25 November 2024 - Alessandro Seveso, CEO of The Bloc in Milan, announced the appointment of Cristina de los Reyes Muñoz as EU people director of The Bloc, confirming the agency's strategy of global expansion with a key focus on the European region. Cristina will thus assume responsibility for The Bloc's more than 120 European resources working in the offices of Milan in Italy, and Basel in Switzerland.
In this role de los Reyes Muñoz will support and consolidate the European expansion of The Bloc, a leading global health-native agency working to solidify its position as a premier player in global medical and marketing communications.
De los Reyes Muñoz will actively contribute to The Bloc's strategic and organisational growth plan, ensuring the evolution and strengthening of the People function and confirming the agency's vocation, which has always focused on its people, their professional growth and the promotion of diversity.
Graduated in psychology from the Universidad Pontificia de Comillas in Madrid, Spain, de los Reyes Muñoz has gained extensive experience in the area of human resources, from her start at Deloitte as HR supervisor to her most recent experience as head of people and HR director at Desigual and La Prairie.
In her new role she will report directly to the CEO of the Milan office, a strategic hub of health communications at the European level, selecting and training future talent according to The Bloc's values and commitment: to cement real-life behaviour change for lasting impact.
Alessandro Seveso, CEO of The Bloc in Milan, commented: "I’m very pleased to have Cristina join The Bloc’s team. Her solid international experience and explosive human energy are exactly the ingredients we need to support this next phase in the company’s growth. Her impact on the organisation will also be felt in the market, with the opportunity for our customers to interact and collaborate with professionals who are prepared and motivated to bring innovation and value”.
Cristina de los Reyes Muñoz added: "I’m thrilled to join an extraordinary group of people and to be able to do my part to help the agency expand in Europe. The Bloc’s motto – Be Great to Do Good – is a strong incentive to always strive for excellence. I will certainly bring all my international experience to the agency to support the business and the growth of the organisation and to develop its talent. I will face this challenge with a sense of great responsibility and the pride of being able to contribute to the company's future development".
About The Bloc
The Bloc is the only global health-native agency that cements real-life behavior change for lasting impact. Inspired by our mission Be Great to Do Good, we build great brands and experiences in the service of good health.
Our proprietary BE-COMMS (Behaviorally Enriched Communications) methodology, along with award-winning creativity, strong scientific expertise, and local market knowledge, powers effective marketing and medical communications for our clients worldwide. Celebrating 25 years in business, we’re still women-owned and proudly independent. Learn more at
