PRIME GLOBAL EXPANDS MARKET ACCESS CAPABILITIES

Prime Global has appointed Sue O’Leary to lead their growing Market Access practice and support the business across the Group’s six full service medical communications agencies. She will be joined by Rebecca Massey, Senior Director, Global Market Access & HEOR.

Sue will report to Chief Executive Officer and Chairman, Graeme Peterson who commented “We are thrilled to welcome Sue and Rebecca to Prime Global – their expertise will provide an even stronger platform from which to deliver brilliant strategic and communication solutions for our Pharma clients worldwide.

Sue explained: “When I met the Prime Global team, I instantly felt that this was the right team to join.  There is huge opportunity to raise the bar in market access, and I look forward to joining the existing team to drive payer value and health economic solutions.”

Both Sue and Rebecca have impressive track records of delivering evidence-based pricing and market access communications, to build global brands. Additionally, they bring first-hand experience in the challenges of an evolving payer environment, through former appointments spanning the NHS, the Pharmaceutical industry and Market Access Consulting