• With her experience in the aesthetic business in the last 8 years Fara has been able to deliver tremendous results by launching the GCA brand in Mexico in 2014 with our distributor Grupo Venta Internacional.
• Within just two years, Fara was able to achieve market leadership in a highly competitive environment. She was instrumental in driving demand generation, category creation and market recovery, as well as building customer and partner engagement across the region. Her extensive experience with GC Aesthetics products and other aesthetic adjacent products as compression garments, skin care or surgical tools will serve her well in this new position.
• Fara will be based in Barcelona, Spain overseeing worldwide marketing efforts and will be working in connection with all departments and particularly with the sales team in order to execute several upcoming product launches coming up at GC Aesthetics. Her capability in brand building, digital marketing and organizational leadership will be integral for GCA to continue its global growth.
Having relocated in one of the most difficult times to take on this new role, Fara describes the decision process and experience as "unique." Fara, continues "making a life changing decision like this (relocating from Mexico to Spain), in the midst of a global pandemic and uncertainty… I think it just confirms and proves how much I believe in GCA and the future projects. GCA has strong foundations and I truly believe that my experience will help consolidate, solidify and accelerate where we are and where we want to be as a company."
Due to recent events, one of the biggest challenges is having no visible clarity of what will happen with the world in the next couple of months, however, Ms. Macias believes that is also GCA's greatest opportunity, to consolidate who they are and stay connected to their stakeholders both internally and externally.
When asked what Fara finds the most exciting about the Head of Marketing role, she explains, "there are a lot of exciting opportunities that come with this role. First, working with “the world”: different countries, languages, local custom and uses; creating messages that will surpass, adapt and achieve. I am also very excited of GCA’s next launches, to be a part of them and help bring patients and plastic surgeons value and consolidate us as the solution provider for women’s aesthetics. Additionally, working hand by hand with sales and creating campaigns, tools and material that is valuable for our commercial team, but also for surgeons and patients. Last, but not least, leading a very talented team."
Being a woman in a leadership role, Fara describes her leadership style as "empowering." She continues, "being a team lead is first & foremost an important opportunity to leverage skills, motivate and move together to the next level. I came to find a very passionate team, that is by the way, 100% female and I love that. Not only for the fact that we look to communicate and serve women around the world with our products, but because of the idea of having more women in important spaces in the corporate world. I’m proud to sit here today as a woman and to have the chance to empower not only my direct team, but women I know, and women that will read this and believe that there are no limits."
About GC Aesthetics
GC Aesthetics is an established global medical technology company that develops, manufactures in-house and markets a comprehensive range of proprietary aesthetic products that empower patients to feel confident and secure in their personal journey. Throughout 40 years of commercial presence, GCA has been dedicated to advancing the science of medical aesthetics and delivering high-quality silicone breast implants under its premium Nagor and Eurosilicone brands, primarily for breast augmentation and breast reconstructive surgery. We have sold more than 3 million implants across 70 countries and our products are supported by published 10-year clinical data demonstrating compelling safety and clinical effectiveness. The company’s vertically integrated strategy enables exceptional clinical, operational and commercial performance, which allows GCA to provide competitively differentiated products to physicians and patients. Through a culture of continuous innovation and dedication to customer-responsiveness, GCA has established itself as a leading provider of medical aesthetics solutions and the partner-of-choice for patients seeking to improve their lives.